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Streaming Technology News: Encoding, CDN, OTT, AI Video and Ad Tech

FEATURED NEWS

Instagram long-form video test introduces 90-minute uploads to challenge YouTubeThe Hollywood Reporter
Instagram long-form video test introduces 90-minute uploads to challenge YouTube

Instagram is testing 90-minute horizontal video uploads for select U.S. creators, extending its "Features" product well beyond the current three-minute Reels limit. The rollout is aimed at podcasters and comedians and lets creators connect short-form Reels to full-length episodes and other long-form features. Meta is also widening Instagram for TV to Apple TV, alongside Samsung, Fire TV and Google TV, to make the service more competitive for lean-back viewing. Instagram is piloting "Series" for episodic programming and adding live video to the Reels tab for discovery. What to watch next: whether Meta introduces revenue sharing to match YouTube's 55% ad split and attract higher-budget creators.


Accelerate your video encoding with VPUs built into the CDNSponsored Content  —  Akamai

Akamai Accelerated Compute instances, powered by NETINT Quadra Video Processing Units (VPUs), provide specialized, high-density cloud transcoding for AV1, HEVC, and H.264 up to 8Kp60. These instances offer 15–30x better encoding performance than traditional CPUs, with pricing starting at $0.42/hr for 32 live HD channels.


ENCODING & SOFTWAREQualcomm patent offloads XR headset video encoding to nearby smartphones
Qualcomm patent offloads XR headset video encoding to nearby smartphones

Qualcomm has filed a patent for a system that offloads complex video encoding tasks from XR headsets to smartphones. By using the phone to predict and calculate compression parameters, the technology aims to reduce heat, weight, and battery consumption on head-mounted devices.

Patentlyze

OBS Studio 33.0 release updates browser engine and NVIDIA Arm64 support

OBS Studio 33.0 has been released, featuring an upgrade to the Chromium Embedded Framework version 150 and a new directory structure for third-party plugins. The update also introduces NVENC support for Arm64 systems, improved source snapping, and various stability fixes for recording and streaming workflows.

Linuxiac

What the industry thinks about the codecs they use is eye opening...Sponsored Content  —  NETINT Technologies

In the 2026 State of Video Encoding Survey report, you'll discover where encoding professionals are placing their bets and where they're holding. You'll learn how the GPU monoculture is cracking, why cost and quality are no longer a tradeoff, which codec has a planned implementation growth rate of 231%, why TCO is a blind spot for 30% of the market, and more.

See all Encoding & Software →
VIDEO DELIVERY & CDNAppear and AWS validate MXL and TADS standards in live broadcast
Appear and AWS validate MXL and TADS standards in live broadcast

The On Air 2026 global broadcast served as a real-world testing ground for the Media eXchange Layer (MXL) and Time-Addressable Data Store (TADS) standards. AWS, Appear, and Norsk collaborated to manage multi-channel live production and metadata logging using these cloud-native technologies.

TVBEurope

Blackmagic Ethernet Switch 820 targets SMPTE 2110 workflows with 100G ports

Blackmagic Design has launched the Ethernet Switch 820, a networking device featuring eight 100G QSFP ports and two 10G ports designed for SMPTE 2110 broadcast workflows. The unit includes redundant power and PTP clock ports to support high-performance IP production in fly-packs and broadcast trucks.

Newsshooter

Accelerate your video encoding with VPUs built into the CDNSponsored Content  —  Akamai

Akamai Accelerated Compute instances, powered by NETINT Quadra Video Processing Units (VPUs), provide specialized, high-density cloud transcoding for AV1, HEVC, and H.264 up to 8Kp60. These instances offer 15–30x better encoding performance than traditional CPUs, with pricing starting at $0.42/hr for 32 live HD channels.

See all Video Delivery & CDN →
STREAMING PLATFORMSBroadcasters pivot to local TV workflow automation for 2027 off-cycle
Broadcasters pivot to local TV workflow automation for 2027 off-cycle

Broadcasters and ad-tech executives at the TVNewsCheck Local TV Strategies conference discussed shifting from record 2026 political ad revenue toward automated, audience-based buying for 2027. The industry is prioritizing linear addressability, programmatic integration, and AI-driven workflow modernization to sustain growth in an election-free year.

TVNewsCheck

European football stadiums integrate permanent remote production infrastructure to replace trucks

European football stadiums are increasingly integrating permanent broadcast infrastructure into their physical design to support centralized remote production hubs. This shift requires venues to standardize connectivity and camera positions as permanent building services, moving away from traditional on-site outside-broadcast truck models.

AVIXA

AMC+ Shudder access removal signals shift toward standalone niche subscriptions

AMC+ is restructuring its service offerings by removing full access to Shudder and Sundance Now content while migrating its application portfolio to Deltatre. The platform is also consolidating its Walking Dead library following a new co-exclusive streaming agreement with Netflix.

Cablefax

Video streaming with native AI integrationSponsored Content  —  BlendVision

BlendVision AI watches your content so your team doesn't have to. It auto-tags scenes by topic and motion, creates highlight clips, generates shorts for every social ratio, transcribes in multiple languages, and even dubs audio, all in real time. The result: your content team shifts from manual post-production to creative strategy. Semantic search makes your entire media library instantly queryable, and AI-powered recommendations keep audiences engaged longer. Production costs go down. Content output goes up.

See all Streaming Platforms →
AI FOR VIDEOMeta AI sports piracy detector removes unauthorized streams in real time
Meta AI sports piracy detector removes unauthorized streams in real time

Meta has disclosed the development of an AI-based enforcement tool designed to proactively identify and remove unauthorized live sports broadcasts in real time. The company detailed this technology in a formal rebuttal to the U.S. Trade Representative's notorious markets list, which also included responses from Mega and Cloudflare regarding their respective anti-piracy policies.

TorrentFreak

Inevitable raises €15m to produce $250,000 blockbusters using prompt-less AI

French AI studio Inevitable has raised €15 million to scale its proprietary technology for producing feature-length films at reduced costs and timelines. The company is developing prompt-less AI tools to compete with traditional production models, joining other AI-focused studios like Utopai in the emerging generative production space.

Advanced Television

Riverside Agents AI production suite automates end-to-end podcast and video workflows

Riverside has launched a suite of four AI agents designed to automate podcast production workflows, including session preparation, editing, clipping, and marketing. The tools operate autonomously to manage tasks, allowing creators to maintain oversight while reducing manual production time.

Forbes

A better way to use AI in live streaming workflowsSponsored Content  —  V-Nova

Live production is hitting an AI bottleneck: too many pixels, too many proxies, too much delay. Learn how VC-6 and smart multicast networks help live streaming platforms and broadcasters feed models only what they need, cutting bandwidth, latency, and cost while turning every frame into real-time intelligence.

See all AI for Video →
PRODUCTION HARDWAREPrime Video NBA AI replays debut via photorealistic Prime 360 system
Prime Video NBA AI replays debut via photorealistic Prime 360 system

Prime Video has launched Prime 360, an AI-powered virtual camera system that uses AWS Trainium chips to generate photorealistic, multi-angle replays for its NBA broadcasts. The system, developed in-house, is part of a broader production infrastructure update that includes enhanced interactive features and remote production workflows.

Sports Video Group

Aurora Media deploys hybrid 5G production for Baller League UK

Aurora Media Worldwide has been appointed as the host broadcaster for Baller League UK, implementing a hybrid production workflow that combines traditional broadcast cameras with private 5G-connected iPhones. The production, supported by Vivid Broadcast, utilizes remote production techniques to integrate creator-led content styles with professional sports coverage for weekly YouTube streams.

Sporticos

Crescent virtual production studio selects Brompton Technology for Tokyo LED volume

Crescent Inc. has equipped its new Digi-Cast Haneda Studio in Tokyo with Brompton Technology’s Tessera LED processing platform. The facility features one of the world’s largest LED volumes and utilizes 27 Tessera SX40 processors and 57 Tessera XD units to support virtual production workflows.

TVNewsCheck

Live transcoders are shrinking in size, power, and costSponsored Content  —  NETINT Technologies

With the NETINT Quadra Mini Server, you can bypass expensive cloud transcoding services and deliver directly from the stadium to the origin. This compact powerhouse sips power while encoding 20 live HD AV1, HEVC, and H.264 streams, or 5 live 4K streams. Drawing just 138 watts, the Quadra Mini Server is perfect for live sports streaming services looking to reduce latency and cut OPEX.

See all Production Hardware →
BUSINESS NEWSSports media rights squeeze forces mid-tier properties toward creator partnerships
Sports media rights squeeze forces mid-tier properties toward creator partnerships

The Sportel 2026 conference highlighted a growing divide in sports media rights, with premium properties commanding higher fees while mid-tier rights holders face stagnation. Industry leaders discussed strategies to mitigate this, including the integration of creator-led content and AI-driven immersive technologies to diversify revenue and engage younger audiences.

SportsPro

Casey Bloys sets Skydance D2C leadership team as Jane Wiseman exits

Skydance has finalized its direct-to-consumer leadership team following its $110bn merger with Paramount and Warner Bros. Discovery, resulting in the departure of executive Jane Wiseman. The company will maintain independent operations for HBO Max and Paramount+ under a unified leadership structure led by Casey Bloys until the platforms are eventually integrated.

C21Media

Oklahoma City Thunder broadcast deal moves 70 games to free TV

Griffin Media has partnered with the Oklahoma City Thunder to launch the Thunder Gameday Network, shifting nearly 70 games from regional sports networks to a hybrid model of free over-the-air broadcast and the new Thunder+ streaming platform. This move reflects a broader industry trend of professional sports teams reclaiming distribution rights to bypass traditional regional sports networks.

The Desk

Your tech leads the market. Does your marketing?Sponsored Content  —  Growth Stage Marketing

We build legendary video tech companies like NETINT. We've seen the same pattern: brilliant technology with underpowered marketing. The Marketing Pod gives your company a marketing engine that includes content creators, designers, web development, digital, and product marketing experts led by a CMO who understands your buyers. No industry ramp-up. No translation layer. Just execution.

See all Business News →
MONETIZATION & AD TECHSupply-side targeting adoption hits 51% in CTV as buyers bypass DSPs
Supply-side targeting adoption hits 51% in CTV as buyers bypass DSPs

OpenX reports that 37% of programmatic spend now utilizes supply-side targeting, with adoption in connected television reaching 51%. The shift is driven by buyer efforts to bypass DSP infrastructure limitations and gain better access to content-level signals.

Beet.TV

Madhive integrates AdImpact data to track local CTV ad spend

Madhive has partnered with AdImpact to integrate competitive advertising spend data into its Maverick AI platform. The integration allows users to analyze ad activity across linear and CTV, providing granular market intelligence for local media planning.

TVNewsCheck

Marriott LG guest room TV platform integrates FAST and cloud management

Marriott International and LG Electronics have launched a cloud-based guest room entertainment platform that integrates linear TV, streaming, and FAST channels with centralized device management. The system is currently piloting at 40 hotels in the U.S. and Canada, with plans to scale globally and eventually integrate IoT-connected room services.

Hotel Dive

The 2026 Video Developers Report has insights you need to readSponsored Content  —  BITMOVIN

In Bitmovin's 10th annual Video Developer Report, you'll discover why 98% of teams now report at least one AI/ML use case in production, and why 46% of developers use AI coding tools daily while only 4% don't use them at all. You'll learn what's replaced "cost" as the top complaint about AI tools, and more.

See all Monetization & Ad Tech →
REGULATORY & POLICYSiliconDust petitions FCC to disable NextGen TV encryption for EAS test
SiliconDust petitions FCC to disable NextGen TV encryption for EAS test

SiliconDust has petitioned the FCC to mandate that broadcasters disable encryption on NextGen TV signals during an upcoming national Emergency Alert System test. The company contends that current encryption standards prevent its HDHomeRun tuners from receiving emergency notifications, while the National Association of Broadcasters argues that alternative broadcast channels remain available for public safety alerts.

The Desk

American Entertainment Alliance backs 20% federal tax credit to revive production

The American Entertainment Alliance is lobbying for a 20 percent federal tax credit on domestic labor costs to address a 35 percent decline in U.S. production jobs since 2022. The coalition is also proposing new regulations to limit streaming platform exclusivity and mandate independent content sourcing to combat industry consolidation.

Cord Cutters News

Canadian MPs vote on Bloc motion to uphold CRTC streaming levies

The Canadian House of Commons is voting on a non-binding Bloc Québécois motion to pressure the government to uphold CRTC streaming levies and release $600 million in promised cultural funding. The vote forces MPs to record their positions on the government's regulatory approach to streaming platforms and domestic content contributions.

The Hub

A Practical Codec Adoption Framework for CFO'sSponsored Content  —  Streaming Learning Center

Tier‑1 OTT services that once paid $100K in H.264 content royalties may now pay up to $4.5M per year, while advanced codecs are covered by multiple licensing programs and active patent enforcement campaigns. For leaders seeking an accurate and repeatable decision-making process, the guide outlines a modeling framework for codec selection that treats adoption as an intentional capital investment.

See all Regulatory & Policy →
FROM THE ARCHIVE

Older coverage worth a second look.

  1. Sep 9•HardwareNewscastStudio: Broadcasters pivot to multi-vendor timing management as IP adoption matures
  2. Sep 9•PlatformsNewscastStudio: IBC 2026 cloud workflows shift focus to unit economics and ownership
  3. Jul 28•HardwareSMPTE: BBC and CBC Detail Operational Realities of SMPTE ST 2110 Migration

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